DetailÊGraphicÊandÊE-CommerceÊWebsiteÊDesignÊforÊT-ShirtÊLabel
E-CommerceÊWebsiteÊDesignÊForÊFashionÊLabel
E-CommerceÊWebsiteÊDesignÊforÊFashion-Label
GraphicÊDesignÊforÊT-ShirtÊLabelÊToteÊBag
GraphicÊDesignÊforÊT-ShirtÊLabel
GraphicÊDesignÊforÊT-ShirtÊLabel

Fischer & Williams

Client:
Fischer & Williams
Services:
  • Logo Design
  • E-commerce Website
  • Marketing Collateral
  • Illustration
Similar Projects:
Graphic Design for Fashion Label

Fischer & Williams are more than business partners, they're a real life couple.
Their idea of producing a fashion line that reflects their contrasting personalities was intriguing. we were commissioned to produce a cohesive visual identity which honours both her feminine style and his urban sensibility.

All I can say is 'wow!' It all looks fantastic!
Frida Fischer, Fischer & Williams

The end result was a logo that combined these two personality types and played on the idea of opposites attracting. They loved the design so much that the brief soon expanded to include a Victoriana-styled e-commerce website, all manner of marketing material as well as a series of illustrations to appear on their apparel.