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Website Design for Blacksmith

Swan Forge Identity and Website

Swan Forge
  • Visual Identity
  • Website Design
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Swan Forge is a labour of love for a talented Norfolk blacksmith.
We were asked to produce a visual identity that conveys traditions of refined craftsmanship and classical geometry in a contemporary voice.

I am utterly chuffed with the new logo and website. It is all totally fabulous and I am awed by your design and technical aceness
Rod Sarson, Swan Forge

His ability to blend his work seamlessly with its surroundings was our inspiration for the website. With its horizontal navigation, it reflects the wide open Norfolk landscapes. The golden spiral, the foundation of classical geometry, was the cornerstone of his new logo, while a subtle use of negative space suggests the flames from the forge itsef.